Recently I attended launch event of Amway’s new nutrilite Indian traditional herb range and got to know a lot about this brand.
Amway, the country’s leading direct selling FMCG company, has come up with a new Nutrilite Traditional Herbs Range, which combines best of science, best of nature and best of Indian traditional wisdom to offer a comprehensive range of nutraceutical product supplements with physiological benefits.
Here are some pictures from the event-
Here are some of the features of Nutrilite Traditional Herbs Range, which makes them best in the market.
Indigenously developed for Indian market
The new Nutrilite Traditional Herbs Range is in line with Prime Minister Narendra Modi’s ‘Make in India’ vision, which reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as it is developed for the Indian consumers. The range will be manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.
“Seed to Supplement” Approach
Amway does not believe in “saying is enough” philosophy. That’s why, the company develops all its products through a “seed to supplement” process. This stringent process encompasses multi-level quality checks ensuring the selection of the right farm, the right part, the right active ingredient, the right seeds, the right species, the right extraction, the right process, and the right product.
Highest Purity, Safety and Potency Standards
In addition, the ‘Seed to Supplement’ journey of the manufacturing process focuses on the three key pillars of traditional herbs – Purity, Safety and Potency.
Purity: Certified Organic Herbs: The herbs are sourced from farms that are OneCert Asia Agri Certification Pvt. Ltd. certified. Nutrilite ensures growing, harvesting and processing plants on certified partner organic farms from various parts of the country including MP, Karnataka, UP and Gujarat. Every ingredient used in Nutrilite products must meet our certification quality standards for safety, purity, and potency ensured through strict quality control, and sustainable practices.
DNA Fingerprinted Herbs: Also known as DNA profiling, DNA typing, or genetic fingerprinting is a novel approach that involves identification of a species by reading the genetic make-up at molecular level by generating barcode-like patterns. It also helps in identifying better quality with active form and free from any kind of contamination/adulteration.
Safety: Nutrilite products are extensively researched, tested, and formulated to help people on their way to optimal health. Good Manufacturing Practices (GMPs) are followed at the manufacturing plant in Tamil Nadu for all the Nutrilite dietary nutraceuticals to ensure the safety, proper
Wait no more and head here now.
The Foodies Express